Nowadays, along with the increase of shortsightedness among people in number, more and more people are in short of a good glass on their eyes. So, as a famous brand, Oakley is coming. Do you know why Oakley is so success?
According to market survey, on one hand, we thereby could acknowledge that the situation of glasses nowadays is absolutely not so optimistic. Living in such a capitalist society, when we analyze the potential or likely competitors around one certain company, unavoidably we have to see how the society and the market operates. In other words, to know the rule of the economy society, especially, the UK society.
According to a study, almost all assume that it will be possible to reform a society based on principles such as economic growth, affluent living standards, market systems, the profit motive and competitive, individualistic acquisitiveness, into a society that is sustainable and just. Such a theory seemingly has nothing connection with that we analyze Oakley’s competitive environment. On the contrary, only when we know the big environment of this society and this market, we are then likely to handle the small environment.
Oakley, generally speaking, main business for shirt and other clothing product and belongs to the fashion industry. At this level we could have a crystal clear vision that in the UK, Oakley’s competitors as a matter of fact are as follows, Gianni Versace, Burberry, Chanel and so on. Those are all entitled to be regarded as industry tycoon, for that they are all well known in fashion industry. Fortunately or not, these companies major provides high-end products, which is more competitive in high-end clothing market. Anyhow, they are strong competitors.
On the other hand, as we all know, Oakley also produces daily necessities. Precisely, part of Oakley’s market share is lied in the affordable products which is in the charge of all retailers. Hines, Tony and McGowan, Pauric has pointed that, one characterized by issues such as dramatic shifts in the scale and power of major retail buyers in the market, the advent of retailer own brands, and the nature of sourcing and supply chain decisions, issues that are increasingly global in nature. Hereby, since a company’s products have such a threaten that might be affected by decreasing of retailers’ number, decline of retailers’ power and the supply chains, his competition must be more than fierce and complex. That’s why the Oakley’s success.